> ## Documentation Index
> Fetch the complete documentation index at: https://docs.stchat.app/llms.txt
> Use this file to discover all available pages before exploring further.

# How to connect Instagram

> Sign in with the company's Instagram from the Channels screen and follow the account status.

## What it is for

Receive and reply to the company's Instagram direct messages in Chats, with the Instagram badge. The channel text on the screen says "Direct messages and comments."

## Who can use it

The Owner and Admins connect it. For other roles, the button is disabled. Everyone, in every role, can see the Instagram status.

It appears if the agency enabled the Instagram module for the organization. The agency must also have linked an Instagram instance to the organization.

## Where to click

**Settings › Channels**. On the Instagram row (or card), the **Connect** (or **Reconnect**) button opens the provider's login.

## Step by step

**1. Open Settings › Channels**

Find the Instagram channel. If the status is **Waiting for connection**, the button is **Connect**.

**2. Click Connect**

The system takes you to the provider's login. Sign in with the company's Instagram account.

**3. Come back to STChat**

"Channel connected." appears and the status changes to **Connected**.

## What happens next

Direct messages arrive in Chats. Under **Manage** you see the account, the **Last sync**, and the event timeline.

Instagram rules in the system:

* You can reply up to 24 h after the customer's last message. After that, the reply field closes and only comes back when the customer writes again.
* You can send text, image, audio, video, and files.
* There are no approved templates on Instagram.

## Common errors

* "The connection was canceled at the provider.": the login was closed before it finished. Click **Connect** again.
* "The login expired before finishing. Connect again."
* "Only the organization Owner or Admin can connect."
* "This inbox has no instance yet. Ask your agency to link it."
* "This inbox is blocked. Talk to your agency."
* "This channel's module is off for the organization. Ask your agency to turn it on."
* "Login again": Meta asked for a new login. Use **Reconnect**.
* "This account was connected without the messages permission. Ask the agency to log in to Meta again to enable it."

## Next step

* [The Channels screen](https://docs.stchat.app/en/subcontas/tela-de-canais.md)
* [Disconnected channel](https://docs.stchat.app/en/subcontas/canal-desconectado.md)
* [Reply to chats](https://docs.stchat.app/en/subcontas/responder-conversas.md)


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